Andrew Macdonald-Bennett is a highly experienced digitally focussed consultant. Delivering the creative branding for the BBC’s latest digital product iWonder and managing the global development team who built the product.
Recent projects include developing the strategy for and delivering the global eCommerce platform for The Macallan and Highland Park whisky brands. Creating the strategically vital digital guidelines for The Edrington Groups and rolling it out to all their global brand teams. The purpose, to create a consistent approach to brand relating digital marketing campaigns through the use of accessibility, responsiveness and performance led builds.
Our goal is to create lasting and meaningful relationships between our client’s brand and their audience through smart thinking and thoughtful design. We aim to do this by crafting stories that touch people on a personal level, sparking a change in their everyday behavior.